OOH audience insights
Key team members
We are a lead developer of MOVE (Measurement of Outdoor Visibility and Exposure), Australia’s first national industry-wide audience measurement system for out-of-home (OOH) advertising.
Buyers and sellers of outdoor advertising use MOVE to accurately measure the audience for outdoor media campaigns across Australia’s major capital cities.
The MOVE system launched in 2010 following five years of comprehensive research. It has increased the credibility, measurability and growth of Australia’s outdoor advertising sector.
MOVE audience ratings measure the ‘likelihood to see’ based on comprehensive, in-field, eye-tracking research.
To develop and maintain MOVE, we use our travel model, Zenith, a customisable system applied extensively across Australian cities and regions. Zenith provides comprehensive transport, land use, population and travel behaviour statistics, which underpins MOVE’s audience measurement.
The out-of-home sector is evolving rapidly, with a premium on being able to target audiences with greater accuracy. The industry is going through a generational shift from traditional to digital mediums and audience measurement is being impacted by technological advances in mobility and how, and when people travel.
With more than 20 years of experience in the out-of-home and transport sectors, our leading capability means that we are well placed to advise our clients and continue to develop the next generation of digital audience measurement systems.
Learn more about MOVE.
National endorsement of our system